Marlboro miles

One of the most notable advertising campaigns that Philip Morris ever initiated was called "Marlboro Miles Collections". The essence of the program was the following: a person buys a pack of Marlboro cigarettes of any type and receives a certain amount of points. After gathering a considerable amount of points, one could pick anything he wanted from the catalogue of Marlboro Miles, over the Internet. Lots of different items were presented in the catalogue, so that the person can have a wide choice.

This new advertising campaign not only hugely influenced the sales of Marlboro cigarettes, but also launched the appearance of so to say Marlboro community of club, members of which could be distinguished by lighters, caps and great amounts of other items with the Marlboro symbol of them. People were proud of wearing these things and feeling themselves a part of a great society of privileged smokers.

Every item in the Marlboro Miles catalogue contained Marlboro symbol on it, thus, it was a witty framework and a great tactical move of the Marlboro advertisers. Even the cheapest online cigarettes shop in US could offer items from Marlboro Miles Catalogue in exchange for the points a person gathered. The period of Marlboro Miles advertising campaign was quite short - it lasted for a year or so, but the results were so amazing that this type of advertisement has widely spread not only among cigarette sellers and manufacturers, but as well among vendors of other goods.

One of the major motives of the outstanding success of this campaign was that it was initially approached from the psychological point of view. The best psychologists, in cooperation with advertisers created a real masterpiece of the advertisement of that time, which was eventually followed by a great amount of companies. Nowadays, Marlboro Miles advertising campaign is applied in the great amount of businesses.

Marlboro Miles Collection campaign has been cancelled in 2006, but a great part of its loyal users misses it very much and still tries to exchange Marlboro Miles for the cigarettes.

Unfortunately, Marlboro Miles campaign wasn't valid in Europe; therefore, European smokers couldn't enjoy all the benefits of his marvelous and historical advertising move. Nevertheless the highest quality and spirit of Marlboro cigarettes remain loved and appreciated in Europe, in spite of the absence of such considerable campaigns.

See also: Marlboro Catalog or Marlboro Cigs

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